Overview

777 FIRE is a busy enterprise, with a high volume of inquiries for gas fireplace cleaning, servicing, repairs, and installations. Their initial website, created years ago, initially served its purpose just fine.

However as time went on, the website quickly became outdated, lacking spam protection for contact forms and a secure https connection, diminishing its visibility on Google.

A site without https often triggers warnings of potential danger or scam, not the first impression you'd want for your clients. The outdated technology also meant their email inboxes were bombarded with spam.

Moreover, the site's lack of responsiveness to mobile and tablet devices presented a significant challenge. Shane, the owner, assumes the revenue lost over many years would be in the hundreds of thousands.

Our approach for the revamped 777fire.com included introducing a sleek, modern design and ensuring a secure connection. We implemented specialized automations directing emails based on service type, streamlining the process for Shane, sparing him the hassle of manual sifting through emails.

The new design features discreet, built-in spam protection, maintaining a clean aesthetic while ensuring effective communication.

This reflects a core belief of mine: small businesses suffer when their websites fall short of effectively serving their needs.

If, as a user, I encountered received no reply from a contact form (due to it never reaching your inbox), I likely wouldn't follow up by phone or email. Some may, but many wont, and as has been Shane's experience over the years, would likely move on, assuming the business too busy to respond.

A website unoptimized for mobile use, considering over 92.3% of internet users access the web via mobile devices, will deter potential clients.

A modern website is about more than just looks (though the looks are fun); it's about efficiency—from capturing interest to initiating contact. It saves time and money, boosts revenue by avoiding spam, automates bookings, and retains clients potentially lost to navigational or security issues.

Most importantly, it presents a professional online presence that truly speaks to who you are as a business.

What we did