1. Using Design to trick your users.

Ever since I started my journey in web development, I've been driven by a powerful motivator: utter annoyance.

Take for example trying to follow a recipe on Pinterest or diving into an article on The Huffington Post. It's the endless assault of ads that hijack your experience. They snatch away control, monopolize your screen, and force you to play hide-and-seek with the close button that only materializes after an agonizing wait.

I could go on with examples where the user experience seems to be at the mercy of corporate conversion obsessions, but we've all been there, trapped in a poorly designed web experience.

This is part of what inspired Space Proof. Inspired by NASA's software update of the Voyager rover, over 15 billion miles away, using nothing but radio waves. If humanity can achieve that, why does it seem like we struggle to load a simple webpage on Earth?

The culprit is of course, background tricks that ruin performance. Websites employ illusions of loading to first grab your location through elaborate scripts, and use cookies to track every interaction.

Ads are timed to pop up just as you're about to click, making it all the more likely you'll accidentally click on it. They gray out the options they'd rather you not choose, making it seem like you have no alternative.

But here's the truth: web pages loading fast shouldn't be a luxury.

The internet's capabilities call for optimization, yet we come across pages everyday that run slower than ever. Space Proof uses inspiration from NASA's rigorous coding practices, where every bit of memory is optimized for purposeful use. They managed to update software billions of miles away via radio waves. Meanwhile, we're here, watching a loading screen as we wait for a simple recipe to load.